This is a very good news for all advertisers who value calls. Google has finally deployed its Adwords Call Tracking Solutions to Canadian Advertisers.
The solution is directly integrated within Adwords and with very small programming efforts, it replaces the phone number located on your website with a 1-800 that redirects to your regular business phone number.
Measuring calls is very important as most of the time users use this method of communication over emails. There are plenty of call tracking solutions with 3rd party vendors. The Google solution represents a very cost effective way to get started with call tracking.